Anvil & Forge
Local craft. A brand with character.
The partnership
Crafted locally.
Connected everywhere.
Anvil & Forge broke into the central Illinois craft beer scene with a storm. The team bootstrapped the business from the ground up and built the brand without much time spent on their website or design strategy.
I teamed up with A&F to provide creative direction and a number of different deliverables including branding, logo design, website development, photography and more.
Website
A digital home for local craft.
The website brings the brewery’s character into a connected experience, giving visitors a place to explore the beer, the taproom, and what’s happening next.
Brand & packaging
Character you can take home.
Branding and packaging carry the same distinctive personality from the taproom to the shelf, with expressive can designs built around the beers themselves.
Photography
The craft. The space.
The people behind it.
Photography captures the details that make the brewery its own—from the tap handles and glassware to the people pouring the next round.
26KOrganic search clicks
587KSearch impressions
4.4%Average click-through rate
9.4Average search position
Google Search Console · Web search
Custom reporting period.
Impact
Found in search.
Ready for what’s next.
The website gives Anvil & Forge a visible presence in organic search and a home that can grow alongside the business.
In their words
“Nick VanMeter’s professionalism and attention to detail is unmatched. I would highly recommend their services.”
Dan S. | Operations Manager, Anvil & Forge
