[Client]
STAIRS
Building a brand ecosystem.
Role:
Art Direction
Design
Brand Identity
Strategy
Collateral
Animation
Digital
Social
Advertising
Beyond a robust design system, we built a “brand universe” for Stairs to inhabit for years to come. The work was influenced by urban landscapes and the diverse personalities within them.
THE STRATEGY
Stairs offers a unique approach to saving for the down payment on your first home and personalized mortgage options for first time home buyers. To highlight this unique approach, each character was crafted to illustrate the many personalities in home buyer market.
Nick and the team did a great job with our visual identity. The process ran smoothly and we learned a lot about our company and how we want to present to the world.
We got a logo and a website done, happy with both but especially the logo, tells the story of our brand and how we can help our users in a really elegant way. Thanks Nick!
