The Villas
Thoughtful design. Meaningful connection.
The partnership
A community built on care.
A brand built on connection.
As a leading local provider of independent living, assisted lifestyle, memory care, skilled nursing, and total rehab solutions, it was important for The Villas to stand out in the digital space. Through a series of design projects and advertising campaigns, I developed engaging and compassionate designs that emphasize the community's commitment to quality care and vibrant living. Each aspect of this work showcases a blend of strategic creativity and thoughtful design tailored to resonate with seniors and their families, fostering trust and connection.
Website
A clearer path to care.
With multiple websites designated to different aspects of the business, it left users confused, unsure what they were being asked to do, and not knowing how to get information about what they originally came to the website for.
I streamlined user experience, established a clear site map with obvious ways for customers to initiate communication, and brought it all together with a professional, unified branding system in the new website.
Every page, connected
One experience.
Many ways to feel at home.
A consistent visual language connects the care options, community information, and next steps—giving families a clear place to start.
Social media
A community worth sharing.
Social creative and management resulting in higher engagement and a clean, professional look & feel.
Photography
The people. The place.
The feeling of home.
A closer look at the spaces and people that make The Villas a community.
Swipe through the photos on mobile, or hover to expand on desktop. Use the arrow keys to move between images.
209%Increase in website traffic
10xIncrease in verified form fills from Ad launch
−27%Website bounce rate mo/mo
Impact
A stronger presence.
A clearer connection.
The website, social creative, photography, and advertising work together to make The Villas easier to discover and more approachable for seniors and their families.
In their words
“Being a Marketing Director can be a real challenge. Such a new world today! Nick at Nick VanMeter is one of the best I have worked with. And I have let a couple go. He reads my mind on my needs and he doesn't get mad at me when I'm technically challenged. He shows me the best way, and how to save the most money.”
Tia S. | Marketing Director
